Privacy Policy

Privacy Policy

1. Company Information & Introduction

Effective date: 23/07/2026

This Privacy Policy explains how EATS. Ltd (“EATS.”, “we”, “us” or “our”) collects, uses, stores and protects your personal information when you visit our website, purchase our products, contact us, or interact with our services.

We are committed to protecting your privacy and handling your personal information responsibly, transparently and securely in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy applies to personal information collected through:

our website: https://eats.ltd
purchases made through our online store;
customer service enquiries;
marketing communications;
competitions, promotions and surveys;
interactions with us through third-party platforms or social media.

Please read this Privacy Policy carefully so you understand how we collect and use your information.

2. Who We Are

EATS. Ltd is the data controller responsible for your personal information.

This means we determine how and why your personal information is processed and are responsible for ensuring it is handled in accordance with applicable data protection laws.

If you have any questions about this Privacy Policy or how we handle your personal information, you can contact us:

EATS. Ltd
Email: info@eats.ltd
Website: https://eats.ltd

Where we refer to “you” in this Privacy Policy, we mean any individual who interacts with EATS., including customers, website visitors and users of our services.

3. Information We Collect

The information we collect depends on how you interact with EATS. We only collect information that is necessary for the purposes described in this Privacy Policy.

3.1 Information You Provide Directly

You may provide us with personal information when you:

create an account or place an order;
purchase products through our website;
contact our customer support team;
subscribe to marketing communications;
enter competitions or promotions;
complete surveys, reviews or feedback forms;
communicate with us through email or social media.

This information may include:

Identity information

name;
username or account details (where applicable).

Contact information

email address;
telephone number;
delivery and billing address.

Transaction information

details of products purchased;
order history;
payment and delivery information;
returns and refund information.

Communication information

messages and correspondence you send to us;
feedback, reviews or survey responses.

3.2 Payment Information

When you make a purchase through our website, payment information is processed securely by our approved payment providers.

EATS. does not store your full payment card details.

Your payment information is collected and processed directly by the relevant payment provider in accordance with their own privacy policies and security requirements.

Payment providers may process information such as:

payment card details;
billing information;
transaction details;
fraud prevention information.

3.3 Information Collected Automatically

When you visit our website, we may automatically collect certain technical information about your device and browsing activity.

This may include:

IP address;
browser type and version;
device information;
operating system;
pages visited;
products viewed;
time spent on our website;
referring website or marketing source;
interactions with website features.

This information helps us:

maintain and improve our website;
understand customer behaviour;
improve user experience;
monitor website performance;
prevent fraud and security issues.

Some of this information may be collected through cookies and similar technologies. Further details are provided in our Cookie Policy.

3.4 Information From Third Parties

We may receive personal information about you from trusted third parties where permitted by law.

This may include:

payment providers;
delivery and fulfilment partners;
ecommerce platforms;
analytics providers;
marketing platforms;
customer review providers;
social media platforms where you interact with our content.

For example, where you interact with EATS. through a third-party platform, that platform may share information with us in accordance with your privacy settings and their own privacy policy.

4. Information We Do Not Collect

We do not intentionally collect sensitive personal information (known under UK GDPR as special category data) such as:

health information;
biometric data;
information relating to political opinions;
religious beliefs;
sexual orientation;
racial or ethnic information.

If you voluntarily provide information of this nature when contacting us, we will only process it where necessary and permitted under applicable data protection laws.

5. Keeping Your Information Accurate

We aim to ensure that the personal information we hold about you is accurate and up to date.

If your details change, or if you believe information we hold about you is incorrect, please contact us at:

info@eats.ltd

You also have rights regarding your personal information, which are explained later in this Privacy Policy.

6. How We Use Your Information

We only use your personal information where we have a lawful basis to do so under the UK GDPR.

The way we use your information depends on how you interact with EATS. and may include the following purposes:

6.1 Processing and Fulfilling Orders

We use your personal information to:

process and manage purchases;
confirm and provide updates about your order;
arrange delivery;
process returns, exchanges and refunds;
provide customer support relating to your purchase;
maintain accurate transaction records.

This may involve sharing relevant information with trusted third parties, such as payment providers, warehouse partners and delivery companies, where necessary to fulfil your order.

6.2 Providing Customer Support

We use your information to respond to enquiries, complaints, requests and feedback.

This may include:

investigating issues with orders;
providing product support;
answering questions about our products or services;
managing customer communications.

We may keep records of customer communications where necessary to help resolve queries and improve our service.

6.3 Improving Our Website, Products & Customer Experience

We may use information collected through your interactions with our website to:

improve website functionality and performance;
understand how customers use our website;
identify popular products and trends;
improve our product range and services;
personalise your experience where appropriate.

This may include analysing website usage data collected through cookies and similar technologies, subject to your preferences and consent requirements.

6.4 Marketing and Promotional Communications

Where you have provided appropriate consent, we may use your personal information to send you marketing communications about:

new product launches;
offers and promotions;
brand updates;
sustainability initiatives;
events or campaigns;
relevant EATS. news.

Marketing communications may be sent by email or other digital channels where permitted by law.

You can unsubscribe from marketing communications at any time by:

clicking the “unsubscribe” link included in our emails; or
contacting us at info@eats.ltd.

If you unsubscribe from marketing communications, we may still contact you where necessary for transactional purposes, such as order updates, delivery information, refunds or customer service enquiries.

6.5 Personalising Your Experience

We may use information about your interactions with EATS. to help provide a more relevant experience.

This may include:

remembering your preferences;
showing products or content that may be relevant to you;
understanding customer interests;
improving our marketing campaigns.

Where required by law, we will request your consent before using cookies or similar technologies for personalised advertising purposes.

6.6 Fraud Prevention and Website Security

We may use personal information to:

detect and prevent fraudulent transactions;
protect our website and customers;
verify transactions;
investigate suspicious activity;
comply with legal and regulatory obligations.

This may include sharing information with fraud prevention services or payment providers where necessary.

6.7 Legal and Regulatory Requirements

We may use and retain personal information where necessary to:

comply with legal obligations;
respond to lawful requests from authorities;
enforce our terms and conditions;
establish, exercise or defend legal claims;
protect the rights, safety and security of EATS., our customers and others.

7. Our Lawful Bases for Processing Your Information

Under UK GDPR, we must have a lawful basis for processing your personal information.

The lawful bases we rely on include:

Contractual Necessity

We process information where it is necessary to fulfil our contractual obligations to you.

For example:

processing and delivering your order;
managing payments;
handling returns and refunds;
providing customer support relating to products purchased.

Legitimate Interests

We may process information where it is necessary for our legitimate business interests and where those interests are not overridden by your rights.

Examples include:

improving our products and services;
analysing website performance;
preventing fraud;
maintaining website security;
responding to customer enquiries;
understanding how customers interact with our brand.

When relying on legitimate interests, we carefully consider and balance our interests against your privacy rights.

Consent

We rely on your consent where required by law.

Examples include:

sending certain marketing communications;
using non-essential cookies;
analysing website behaviour through certain tracking technologies.

Where we rely on consent, you have the right to withdraw it at any time.

Withdrawing consent will not affect the lawfulness of processing carried out before your withdrawal.

Legal Obligation

We may process personal information where required to comply with legal obligations.

Examples include:

maintaining financial records;
responding to regulatory requirements;
complying with consumer protection laws.

8. Marketing Communications

8.1 Email Marketing

If you choose to subscribe to EATS. marketing communications, we may use your email address to send information about our products, offers and updates.

We will only send marketing communications where:

you have provided consent; or
we are otherwise permitted to do so under applicable UK marketing laws.

All marketing emails include an option to unsubscribe.

8.2 Existing Customers

Where you have purchased from EATS., we may send you information about similar products or services where permitted under the Privacy and Electronic Communications Regulations (PECR).

This is sometimes known as the “soft opt-in”.

You will always have the option to opt out of these communications.

8.3 Marketing Preferences

You can manage your communication preferences at any time.

If you no longer wish to receive marketing communications, you can:

use the unsubscribe link in any marketing email; or
contact us at:

info@eats.ltd

Please note that changing your marketing preferences may take a short period to process.

9. Automated Decision Making and Profiling

We do not currently use automated decision-making processes that produce legal or similarly significant effects on individuals.

We may use basic analytics and customer segmentation tools to better understand customer behaviour and improve our marketing, products and website experience.

Where profiling activities involve cookies or tracking technologies requiring consent, we will obtain consent before carrying out those activities.

10. Children’s Privacy

Our website and products are not intended for children under the age of 18.

We do not knowingly collect personal information from children without appropriate parental or guardian consent.

If you believe that we may have collected information relating to a child, please contact us at:

info@eats.ltd

and we will investigate and take appropriate action.

11. Cookies and Similar Technologies

Our website uses cookies and similar technologies to provide essential functionality, improve your experience and understand how visitors use our website.

Cookies are small text files placed on your device when you visit a website. They allow websites to recognise your device and remember certain information about your visit.

We use cookies in accordance with the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.

11.1 Types of Cookies We Use

The cookies used on our website may include:

Strictly Necessary Cookies

These cookies are essential for our website to function properly.

They enable core features such as:

adding products to your basket;
completing purchases;
processing payments;
maintaining website security;
remembering your preferences.

These cookies cannot be disabled as they are required for the website to operate.

Functional Cookies

These cookies allow our website to remember choices you make and provide enhanced functionality.

Examples may include:

remembering your preferences;
improving website usability;
providing a more personalised experience.

Analytics Cookies

These cookies help us understand how visitors use our website.

They may collect information such as:

pages visited;
products viewed;
visitor journeys;
website performance data.

We use this information to improve our website, products and customer experience.

Marketing and Advertising Cookies

Where you provide consent, we may use cookies to:

measure the effectiveness of marketing campaigns;
show more relevant advertising;
understand customer interests;
build audiences for advertising platforms.

These cookies may be provided by trusted third-party platforms.

11.2 Managing Cookies

When you first visit our website, you may be given the option to manage your cookie preferences.

You can change or withdraw your consent at any time through our cookie settings tool or by adjusting your browser settings.

Please note that restricting certain cookies may affect the functionality of our website.

For more information about cookies, please see our separate Cookie Policy.

12. Sharing Your Information

We only share your personal information where necessary, lawful and appropriate.

We do not sell your personal information to third parties.

Your information may be shared with trusted service providers who support our business operations, including:

12.1 Ecommerce Platform Provider

We use ecommerce platforms and related services to operate our online store, process orders and manage customer interactions.

These providers may process information such as:

customer details;
order information;
payment details;
website activity.

12.2 Payment Providers

Payments are processed securely through approved payment providers.

Payment providers may process personal information required to:

complete transactions;
prevent fraud;
verify payments;
comply with financial regulations.

EATS. does not store full payment card information.

12.3 Delivery and Fulfilment Partners

We may share information with delivery providers and fulfilment partners where required to:

dispatch your order;
provide delivery updates;
manage returns.

Information shared may include:

name;
delivery address;
contact details;
order information.

12.4 Technology and Service Providers

We may use trusted third-party providers to support our business, including providers for:

website hosting;
customer support;
email marketing;
analytics;
customer reviews;
fraud prevention;
IT and security services.

These providers only process your information in accordance with our instructions and appropriate data protection agreements.

12.5 Marketing and Analytics Providers

Where you provide consent, we may share limited information with marketing and analytics providers to help us:

understand customer behaviour;
measure campaign performance;
deliver relevant marketing;
improve our products and services.

These providers may include platforms such as:

analytics services;
advertising platforms;
email marketing providers;
social media platforms.

The specific providers used by EATS. may change over time. We will ensure any providers we use handle personal information appropriately and in accordance with applicable data protection laws.

13. Third-Party Links

Our website may contain links to third-party websites, services or platforms.

These websites have their own privacy policies and practices, which are outside our control.

We recommend reviewing the privacy policies of any third-party websites you visit.

EATS. is not responsible for the privacy practices, content or security of external websites.

14. International Data Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we ensure appropriate safeguards are in place to protect your information in accordance with UK GDPR requirements.

These safeguards may include:

transferring information to countries recognised by the UK Government as providing an adequate level of protection;
using approved contractual protections, such as the UK International Data Transfer Agreement (IDTA) or UK Addendum to EU Standard Contractual Clauses;
implementing appropriate technical and organisational security measures.

15. How We Keep Your Information Secure

We take the security of your personal information seriously and have appropriate technical and organisational measures in place to help protect it from:

accidental loss;
unauthorised access;
misuse;
alteration;
disclosure.

Security measures may include:

secure website connections;
restricted access to personal information;
trusted third-party service providers;
appropriate authentication controls;
regular review of our security practices.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

If you believe your information has been accessed, lost or used improperly, please contact us immediately at:

info@eats.ltd

16. Data Breaches

In the unlikely event that a personal data breach occurs, we will assess the impact and take appropriate action in accordance with UK GDPR requirements.

Where required, we will:

notify the Information Commissioner’s Office (ICO);
notify affected individuals;
provide information about the nature of the breach and steps being taken.

17. Data Retention

We only keep your personal information for as long as necessary for the purposes it was collected, including meeting legal, accounting or reporting requirements.

The length of time we retain information depends on:

the type of information;
why we collected it;
legal requirements;
whether we need it to resolve disputes or enforce agreements.

Examples:

Order information
May be retained for accounting, tax and legal purposes.

Customer service communications
May be retained to help resolve enquiries and improve our service.

Marketing preferences
May be retained to ensure we respect your communication choices.

When information is no longer required, we will securely delete or anonymise it.

18. Your Rights Under UK Data Protection Law

Under the UK GDPR, you have certain rights regarding the personal information we hold about you.

These rights are designed to give you control over how your information is collected and used.

You can exercise your rights by contacting us at:

Email: info@eats.ltd

We may need to verify your identity before responding to your request to ensure your personal information is protected.

18.1 Right to Access Your Information

You have the right to request a copy of the personal information we hold about you.

This is known as a Subject Access Request (SAR).

We will provide:

details of the information we hold;
why we are processing it;
who we share it with;
how long we expect to keep it.

18.2 Right to Correct Your Information

You have the right to request that inaccurate or incomplete personal information is corrected.

If any details we hold about you are incorrect, please contact us and we will update them where appropriate.

18.3 Right to Request Deletion

You may request that we delete your personal information where:

it is no longer needed for the purpose it was collected;
you withdraw consent and we have no other lawful basis to continue processing it;
you object to processing and there are no overriding legitimate reasons for us to continue;
we have processed your information unlawfully.

Please note that we may be required to retain certain information where there is a legal obligation to do so, such as financial or transaction records.

18.4 Right to Restrict Processing

You have the right to ask us to restrict how we use your information in certain circumstances.

For example, where:

you believe information is inaccurate;
you have objected to our use of your information;
we no longer need the information but you require it for legal claims.

When processing is restricted, we may store your information but will not use it for other purposes unless permitted by law.

18.5 Right to Object

You have the right to object to certain types of processing, including processing based on:

legitimate interests;
direct marketing.

If you object to receiving marketing communications, we will stop sending them.

18.6 Right to Withdraw Consent

Where we rely on your consent to process your information, you have the right to withdraw that consent at any time.

For example, you can withdraw consent for:

marketing communications;
certain cookies;
personalised advertising.

Withdrawal of consent does not affect any processing carried out before consent was withdrawn.

18.7 Right to Data Portability

In certain circumstances, you have the right to receive personal information you have provided to us in a structured, commonly used and machine-readable format.

You may also request that we transfer this information directly to another organisation where technically possible.

18.8 Rights Relating to Automated Decision Making

You have rights regarding automated decision-making and profiling where decisions are made solely through automated processing and produce legal or similarly significant effects.

EATS. does not currently carry out automated decision-making that has such effects.

19. How to Exercise Your Rights

To exercise any of your rights, please contact:

EATS. Ltd
Email: info@eats.ltd

Please include:

your name;
the email address associated with your account or order (where applicable);
details of your request;
any relevant information to help us identify your records.

We aim to respond to all valid requests within one month, in accordance with UK GDPR requirements.

In some cases, requests may take longer if they are complex or if you make multiple requests. If this applies, we will let you know.

20. Complaints

We hope to resolve any concerns directly with you.

If you have a concern about how we collect, use or protect your personal information, please contact us first:

Email: info@eats.ltd

We will investigate your concern and aim to provide a response as quickly as possible.

20.1 Right to Complain to the ICO

You also have the right to make a complaint to the UK supervisory authority for data protection issues:

Information Commissioner’s Office (ICO)

Website:
https://ico.org.uk

The ICO can investigate concerns relating to how organisations handle personal information.

We would, however, appreciate the opportunity to resolve your concerns before you contact the ICO.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

changes to our business;
changes to our website or services;
changes in legal requirements;
improvements to how we process personal information.

Any updates will be published on this page with a revised effective date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

22. Contact Us

If you have any questions about this Privacy Policy, how we use your personal information, or wish to exercise your data protection rights, please contact:

EATS. Ltd
Email: info@eats.ltd

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