So what's a circular product?
Circular Journey
A circular product is designed to be used, returned, remade and then reused again, preventing it from ending up in landfill.
Let's take a look at our 2.0 phone cases as an example.
Our cases are made in Sweden, using recycled candy boxes. The addition of our EATS. MagRing ring means that they support wireless charging and are compatible with MagSafe accessories.
Most cases are designed with the MagRing element built in, however ours is the first UK phone case where the MagRing is removable. And this is what allows the phone case to be 100% circular. A case with a built in MagRing can’t be recycled as it contains mixed materials - a magnet and plastic.
With an EATS. case, when it comes to replace it, the MagRing can be simply removed and kept for the next case. The old case can be returned to us (scroll down for instructions), where we grind it down to create a new case. In this way it can avoid landfill, and be re-made and re-used, making it the UK's first 100% circular phone case.